Words: Raeven T. Bostic
The reign of Pharrell isn’t ending anytime soon!! It has just been announced that the “Happy” singer will be linking up with Adidas for a new partnership!!
Debuting this summer, the adidas Originals x Pharrell Williams products will include both apparel and sneakers from the brand. Utilizing his own creations from Bionic Yarn – which turns plastic debris from the oceans into fabric and yarn – Skateboard P will become the first designer who owns their own textile company to collaborate with the brand.
When asked how he feels about the long-term (and very lucrative) partnership, the man in the Arby’s hat stated:
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
It’s great to see Pharrell reaching this level of success as his time to shine has been long overdue!
Check out the brand teaser below and let us know if you’ll be purchasing some of the products when they hit stores this summer!