Words: Raeven Bostic
Pharrell just keeps on winning!! In addition to his previous accolades and release of his upcoming album G I R L, the dynamic producer has joined forces with fashion brand Uniqlo. Pharrell will be a collaborator and spokesperson for the UT SS14 collection, the brand’s T-shirt line that launched back in 2003.
Williams be apart of the UT re-launch this year, which will re-launch as The New Model T, designed by new Creative Director NIGO. As part of the UT collection, Uniqlo will launch a line with Pharrell titled ‘I am OTHER’ which will be available from mid-April in 14 countries and regions around the world. The line will consist of men’s and women’s T-shirts and caps. Additionally, the new TV commercial for UT will drop in April and will feature a song from Pharrell’s new album.
The limited edition “Think Other” T- Shirt will be available online, March 6 at 9am for the first 240 customers.
Check out some pics from the new campaign below: